Are you thinking about using press releases as a way to gain more exposure? Or perhaps you want to use them to improve your search engine optimization? Either way, we all know how useful they can be. But the thing about them is: someone has to write them.
Here are just a few of the benefits of having a Press Release Written:
1. You’ll increase the odds of your story being picked up
How does outsourcing increase your chances? Well a writer will know exactly how to craft a press release that will catch a journalist’s attention. As a result, there is a greater likelihood that your press release will be read.
2. No headaches for you
If you aren’t a natural writer (and many of us are not), a press release can literally take you hours, if not days, to write. Struggling to find the perfect words and subsequently trying to get them in the perfect order is enough to bring some to their knees. Why not outsource and avoid the headache all together?
3. Avoid small yet costly mistakes
Press releases follow very special rules. For example, they should always be written in third person (as opposed to blogs that speak directly to the reader). Even their format follows a very special form. And failing to compose them correctly, even a tiny mistake, can result in them not being read. Think of them like resumes. Do you actually consider resumes that are not correctly composed? Probably not.
4. Focus on what you do best
How did you build your business in the first place? More than likely it was through delivering quality service through customer interaction. Yet if you get bogged down with tasks such as writing a press release, you could find yourself being pulled in far too many directions. It’s always a good idea to outsource when logical and affordable.
Ready to start growing your exposure? Take a look at some of our packages.